A Good Case
Overview
The assignment:
Creating a new brand identity universe for A Good Case.
The goal:
Increasing awareness of A Good Case's new brand identity through social media.
The approach:
Looking at A Good Case's concept/mission - saving beers before the "best before" date expires. The mission was therefore to expand that. This is where our so-called "rescue universe" came into play. By adding a lifeline to the brand, we get a whole new brand experience that is recognizable on every platform.
