AUTOproff

The assignment:
AUTOproff is a B2B platform for buying and selling used cars.
The assignment was simple to strengthen their position as the “Robin Hood” of the industry, cutting out the middlemen so that money flows to the right pockets. They needed a new brand identity, an appealing new website, and a digital design guide to maintain brand consistency across all platforms.

The goal:
To create a bold, trustworthy, and user-friendly brand that empowers dealers and connects buyers and sellers on fair terms.

The approach:
We introduced a modern visual identity centered around “Robin Hood green”, using light green for buyers and dark green for sellers to create a clear visual separation. The new identity was brought to life through a streamlined website and a digital design system, ensuring a consistent and approachable brand experience across all platforms.