Naboliv
Overview
The assignment:
Create a sub-brand identity for Naboliv, Velliv’s innovative housing project in Birkerød, Denmark, designed to bring multiple generations together under one community.
The goal:
To create awareness of Naboliv through social media and guide potential residents of all generations to the website, where they could sign up and explore the interactive apartment selector I crafted.
The approach:
The sub-brand identity was designed to appeal to all generations. By combining relatable visuals, people, and a clear, powerful tone of voice, the social media campaigns quickly captured the audience’s attention, leading to the website and interactive apartment selector, which provided a seamless and engaging experience for prospective residents.
